Welcome to my professional website! I am Cody Sullivan, a dedicated PhD student in business at the University of Denver. My academic journey and research are fueled by a deep passion for understanding and innovating within the fields of marketing, entrepreneurship, business strategy, data analytics, finance, and product innovation.

Academic Background

 

Currently pursuing my doctorate at the University of Denver, I have earned a bachelor's degree from the University of Illinois and a master's in business from Eastern Illinois University. These academic experiences have equipped me with a robust foundation in business principles, with a particular focus on marketing and entrepreneurship.

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Current Research Focus

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At the University of Denver, my research centers on innovation and marketing in business, with a specific interest in how cryptocurrency and sentiment analysis influence financial markets. Key areas of focus include:

• Business Innovation: Exploring how companies can leverage innovative strategies to drive growth and create value, particularly through emerging technologies like blockchain and cryptocurrency.

• Marketing: Investigating the evolution of consumer engagement with brand communications across various platforms and understanding the direct, spillover, and carryover effects of these interactions on customer behavior.

• Entrepreneurship: Examining how entrepreneurial ventures can effectively manage product development, strategic growth, and adaptation to new market conditions.

• Business Strategy: Developing frameworks for companies to craft strategic initiatives that align with their goals, especially in high-growth, technology-driven sectors such as fintech and crypto.

• Finance: Researching the influence of market sentiment on cryptocurrency pricing and trading, with a focus on how behavioral finance concepts affect volatility and long-term valuation.

• Data Analytics: Applying advanced analytics to extract insights from large datasets, utilizing sentiment analysis, machine learning, and predictive modeling to forecast market trends and improve decision-making in marketing, finance, and business environments.

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Past Research 

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​My initial research endeavors were rooted in biology, where I developed a strong analytical mindset and a methodical approach to scientific inquiry. This background has uniquely positioned me to approach business research with a rigorous and innovative perspective. The transition to business research has allowed me to apply my analytical skills to explore complex business phenomena and contribute to the fields of innovation and marketing.

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Professional Experience

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I have over 20 years in marketing, entrepreneurship, business strategy, data analytics, and product innovation, which has equipped me with practical insights and a strategic mindset. These experiences have not only shaped my research interests but also allowed me to contribute meaningfully to both academic and industry discussions.